InAugust, we hosted our very first skin care events in Melbourne and Sydney. As a predominantly online business, the team felt it was important to invite all of our valued customers and clients for a night of skin care information and fun. Partnering with Dermalogica, our aim was to get to know our customers better and to provide an opportunity for all of our customers to enjoy Face Fit treatments, Face Mapping and to have any skin questions answered by the experts. We also decided to have a small presentation by a guest speaker in each state which focussed on emerging skin trends. Here's a wrap up of our two very successful events!
In Sydney, the dynamic Emma Hobson, who is the Education Manager for Dermalogica Australia, Asia and New Zealand presented an engaging and informative talk on the newest trends in the skin care industry. In her presentation she talked about skin pollution and high tech cleansers particularly in reference to stay-on make up, 24 hour make up and waterproof sunscreens and how we need to cleanse our skin properly. She also spoke about the power of antioxidants, the latest skin technology ingredients and the hot topic of neuro-cosmetics. Neuro cosmetics help to modulate the nervous system in the upper layers of the skin which assists in decreasing stress in the skin. Emma demystified the confusion about Retinol, in particular how it should be packaged within a formulation for best results and further explained the power of Retinol which stimulates collagen, helps with skin texture and improves the appearance of fine lines, pigmentation and wrinkles. Emma also spoke about circadian rhythms, blue light and skin inflammageing which is precursor to skin ageing. Our audience was captivated by Emma's presentation and when we opened the floor to questions, Emma expertly answered some really thought provoking ones.
In Melbourne, Ellie Douglas who is the Victorian Training Specialist for Dermalogica presented the latest trends presentation for our southern state customers. Ellie had our audience engaged and the feedback like Sydney, was fantastic.
All of our customers had the opportunity to experience a Face Fit, which is a 10 minute skin treatment targeted to give a real result in a limited time frame. We offered three types of Dermalogica face fits on the night; a face fit for dewy skin, one for the eye area and a detox face fit.
We were excited to see that all of our customers really enjoyed interacting with the Dermalogica team learning more about their skin. It was the perfect time to get to understand their skin during the Face Fit and to have their skin care routine reviewed by the experts from Dermalogica.
The fantastic staff at the Hotel Intercontinental served us with lovely canapés and our customers enjoyed a glass of wine or two during the night. We gave away some lucky door prizes of Dermalogica gifts with the main prize in each state being a Clarisonic cleansing device. Congratulations to all of our winners!
We loved bringing and sharing this event to the many customers that were able to attend. Thank You!
The Prodermal Team can't wait to host more events like this in the future. Stay connected and updated with our email newsletters, Instagram and Facebook page for more information.
Yours in skin,
The Prodermal Team X
