In 2005, Craig Jones, the Head of the Herd at MooGoo, discovered that his mother found relief for her psoriasis using a white paste meant for cows' udders. Determined to create a more user-friendly version, he reformulated the cream into a lighter, non-greasy formula. Thus, MooGoo was born, named after the cow-related origins of the product. Today, MooGoo offers over 40 products addressing various skin and scalp issues, including irritation, itchiness, and sun protection. They have also expanded into a baby range and natural dental care. MooGoo's unwavering philosophy focuses on creating effective products using healthy ingredients that they are proud to use on themselves and their loved ones.